How QR Codes can transform agriculture marketing

How QR Codes can transform agriculture

An increase in middle class citizens has lead to a higher demand of quality agricultural products. People now take an uttermost interest in what they eat, where it was sourced and the processes that was involved in its production. They are also willing to pay more for the best value. QR codes can be used for farm produce traceability.

On the other hand farmers have no incentive to adopt costlier methods of production, if this increase in value cannot be communicated to the consumer.

QR codes short for “Quick response” are codes that can be scanned by a mobile device, leading the user to a predefined action such as visiting a website, initiating payment and so on. QR codes are easy to display and attract attention, this is a reason why the technology is being adopted across various spheres. They allow businesses to relate with customers in an easy and efficient manner.

If implemented properly QR codes can answer the following questions related to farming and agriculture.



Source: Alamy.com

What is in consumer’s food?

For a lot of consumers tracking source of food provides as much thrill as eating itself. For example a consumer would be joy-ed at realizing cucumbers on her plate was sourced from a local farm just the day before. By scanning QR code on a food package a consumer can be directed to a page showing information related to that produce. For added functionality a farmer can also add information about the processes involved in growing the crop and storage methods used e.t.c.

How much to sell?

Some processed food items have different ingredients mixed in them during production. Some of these ingredients are usually not included in the product’s packaging or label. For example, honey has being known to be adulterated so much that it becomes cumbersome to find an original of the product. “ Original Honey” is usually costly and even at such, consumers have no medium of verifying the product’s make up.

Imprinting QR codes on food packaging at stalls and supermarket provides an easy way to verifying the quality of produce. Farmers can also recoup investments made on producing quality produce by increasing products price.

How to use farming inputs?

Certain crops such as tomatoes and pepper are very specific in terms of their requirements. A certain quantity of fertilizer used on a farm would be most likely different to the requirements on another farm. Producers of Farm inputs can imprint QR codes on their products which would give farmers clear guidelines on how to use a product.

Products such as organic fertilizers and pesticides can carry QR codes to provide information on the makeup of the product. By utilizing this platform farmers can verify the authenticity of their products at the market.

Tech companies are leveraging this need to build products that would help consumer ascertain what they eat. For example the Sage project built by Sam Solver, helps users access food ingredients using cloud technology. Initially food producers were reluctant to provide Sage with food information but are now slowly conforming to the initiative. Each searched item brings up list of nutritional information, fitness information and personalization. If a user is allergic to certain foods or is a vegan, the app would alert you with each search.

Technology adoption is becoming inevitable for farmers world-wide. Various platforms provides easy solutions to help farmers tackle day to day problems on farm. ProbityFarms is a Agri-Tech solution that allows farmer to store and keep track of farm activities. It also provides advisory based on weather information and NDVI crop profiling of farms. For additional features visit www.probityfarms.com

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